The Beekman – Holiday Editorial for The New York Times Style
Shot on location at The Beekman Hotel in NYC, this editorial was conceived as a festive, fashion-forward holiday story — blending vintage textures, nightlife energy, and the opulence of one of Manhattan’s most iconic interiors.
SJ Studios led the photography and on-set creative direction in close collaboration with the styling and production teams. Wardrobe and mood were carefully aligned to the hotel’s rich color palette and eclectic furnishings.
The result was a celebratory visual story that felt both elevated and mischievous — echoing the energy of a modern New York holiday season.
Frank Lloyd Wright – Editorial for Vogue
Photographed inside a historic Frank Lloyd Wright residence, this editorial explored the idea of escape — cinematic, architectural, and emotionally restrained.
The story follows two women retreating into stillness and space, framed by the home’s iconic geometry and natural textures. Silhouettes, materials, and light shaped a quiet rhythm — resulting in a visual narrative rooted in solitude and understated elegance.
Edition Hotel – Campaign for Cushnie
This campaign for Cushnie was set inside The Edition Hotel in New York — a visual exploration of luxury, seduction, and architectural elegance.
The goal was to capture the bold sensuality of the brand within a space that echoed its refined minimalism. Working with the natural textures and deep tonal palette of the hotel, we used shape, posture, and lighting to evoke softness and control — a signature tension in both Cushnie’s design and our imagery.
